Record 64,355 six day attendance drives Caulfield Supershow 7 per cent higher says CTIA Vic CEO
CTIA Vic Chief Executive
Officer Robert Lucas |
The 2012 Caravan, Camping & Touring Supershow saw 64,355 people come through the gates in excellent weather looking for the latest in caravans, motorhomes, camper trailers and touring gear.
Attendance at the show, the largest of its kind in the southern hemisphere, was up 7 per cent from last year, and Caravan Trade & Industries Association of Victoria Chief Executive Officer Robert Lucas said that it was a fantastic result.
"The long weekend concept is just perfect," Rob Lucas said, "Our six day show gets bigger each year, with consumers having easier access to the venue and more time to spend with exhibitors. Great weather throughout definitely sent the right messages to potential buyers, getting them in the mood to be outdoors."
Sky-Deck the vehicle verandah |
"There's no doubt the consumers are doing more research before committing to buy, and that's why having a smorgasbord of over 500 Caravans, Pop Tops, Motorhomes, Campervans, Fifth Wheelers, Tent Trailers and Slides on display provided the best opportunity to assess their needs."
Rob Lucas was also pleased to label the Innovation Gallery, introduced to the show for the first time in 2012, a success.
"The Innovation Gallery was very successful with in excess of 300 people a day visiting the site," he said, "It has achieved our object of showcasing how innovative our industry is."
This year saw a lot of interest in all sorts of caravans, with smaller vans being of great interest to consumers.
As usual, the tourism and destination displays were in high demand, with many travellers keen on visiting outback destinations like Lake Eyre, Alice Springs and Uluru.
The motorhome and fifth wheeler villages were very popular in 2012, as in past years, with scores of visitors streaming through and exhibitors attracting many leads to follow up, including test drives and factory tours, after the show.
Rob Lucas introduces industry innovation to the media 060 |
Camper trailer and trayback exhibitors reported not just higher numbers of visitors through the gate, but a lot more people looking for something different. Several recorded solid sales throughout the weekend across the budget range.
And one of the largest growth areas in recent years, 4WD touring accessories, again proved very popular. Everyone intending to explore Oz is keen on aftermarket accessories for their vehicles, including driving lights, front and rear bars, fridges, winches and storage solutions.
"Overall this was another very successful show," Robert Lucas said, "With the biggest range of RV products in Australia, as well as aftermarket accessories and tourism information all in one place over a long weekend, it proved once again the determination of more and more Australians to enjoy life and explore this country in style and comfort."
For more information
contact: Garth Morrison
Editor Go See Australia and Go See New Zealand Directory
Email: garth@contact.com.au
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